They cook, clean, change diapers – and millions are watching. Moms on Instagram or better known as Instamoms film their everyday life and earn money with it. Are you a mom and are you looking to earn something on the side like these mommy influencers on Instagram. You could too, buy Instagram followers to boost your stats on following and everything will just flow smoothly.
Mommies on Instagram
Isabeau Kleinemeier sobs into the camera. “Can you see that?” She asks. A tear is rolling down her rosy cheeks. She speaks head-on into the camera and holds a pregnancy test in front of the lens. The test signal strip shows positive. That’s why she cries. With mother’s happiness! And thousands of viewers tune in when she broadcasts the news about the successful conception live: “Of course I will take you through the pregnancy, the birth will be filmed.”
Kleinemeier has a large part of her family life on the air. “Our morning routine”, “My fertility diary”, “Ruptured urine ?! Is it going to start soon?” are the names of the posts she posts on her social media channels. Kleinemeier is a “mommy vlogger”. She films her everyday life with the children and publishes it on YouTube. She is also an “Instamom” – a mom who shares her life on Instagram. Kleinemeier has over 600,000 subscribers on YouTube and over half a million followers on Instagram. It says “3-way girl mom” in her profile, including the names of her three daughters. It also says: “Dream house in the country” with a little house emoji.
Posts like “Pauline is losing her hair! Doomsday!” or “Everyday Life with Newborns” have more than half a million views. And there is advertising on the side. For kitchen machines, cosmetics, children’s toys. “Pauline is three and a half years old and loves Barbie.” Anyone can tune in.
Mommy content clicks well
The consulting and research group Goldmedia estimates that there are around 30,000 full-time influencers in German-speaking countries – that is, advertising media in social networks. The advertising volume for influencer marketing should reach almost one billion euros in 2020, predicts a Goldmedia study. In the surveys, motherhood is not a separate category like entertainment, food or technology. Therefore, it is not possible to say exactly how many mom influencers there are.
But a striking number of influential influencers stage their motherhood, for example Bianca Heinicke from Bibis Beauty Palace , who is followed by almost 6 million on YouTube. Or Anna Maria Damm, known from Germany’s Next Top Model (1.6 million followers on Instagram). In mid-January, Lena Gercke, the winner of the first season of this show, also presented the baby bump to her 2.5 million followers. The blogger Christine Neder, who used to show mainly travel videos and pictures, published a photo report from the birthing room and largely switched to parenting issues.
Mommy influencers film themselves in kitchens and children’s rooms. They bake banana bread, sort clothes or clean the bathroom. And the most successful of them make a lot of money from it. The American Heather Armstrong, once dubbed the “Queen of Mommy Bloggers” by the New York Times, said in various interviews that in her best times she made up to $50,000 a month with her mommy blog Dooce.