Influencer marketing is in the moment, so it’s probably not surprising that almost every business out there is looking for a social media influencer that can help move the needle in their business. The most popular influencers include the so-called “mama influencers” who specialize in everything from motherhood and intimacy to fashion, interior design, health, and beauty.
Previously, these mothers’ influential people could only influence other mothers and relied only on the brands that sold diapers and strollers to sell more products. But now, these moms’ influential people are affecting almost everyone, regardless of age or demographics, and are also attracting more traditional brands.
A recent phenomenon is the rise of mom influencer agencies specializing exclusively in mom influencers.
The agency reveals that moms are cool and stylish, and people are careful when new products come out. Yes, they can help with baby products and parenting advice. Still, their real value is to promote expensive interior design solutions for homes (not just nurseries) or new moms’ houses to promote fashionable clothing.
What do models and fashionistas do when they have children? The willingness of top brands to take influencers seriously has to do with the fact that many of these mothers were famous models, fashionistas, or celebrities until their child was born.
Well, after birth, they return to the game. They may not be young models anymore, but that doesn’t mean they can’t provide fitness or diet advice.
They may no longer be single and unattached celebrities, but that doesn’t mean they can’t offer guidance on entertainment options for the whole family.
The cooler a mom is, the more money you have for a brand partnership. That could be a big lesson here. Mom’s influencers are sweeping social media, using the same tactics, strategies, and platforms as traditional A-List influencers. It’s not about being a “mother next door”; it’s about becoming an ambitious role model, living a good life, and having children simultaneously.